Using Google Analytics to Improve Your WordPress Site

A website is nothing without viewers who visit the site and interact with all of the features it provides. All of the hard work you put into building your website will be for naught if no one reads it. The ability to interact with viewers is invaluable in attracting viewers to your website and retaining return viewers.

Good content is the first step in attracting and retaining viewers. However, even the best quality content is useless if it doesn’t meet the needs and interests of your viewers.

You can use Google Analytics to streamline your content by examining the patterns of your viewers. Google Analytics can help you tailor your content and posting patterns to ensure that it will attract the right viewers at the right times. Here we will look at ways you can use Google Analytics to improve your Word Press site.
How can Google Analytics help?

What Analytics Can Do For Your WordPress Website

There are a number of things Google Analytics can do to help you get the most out of your Word Press site. Google analytics can:

  • Track the number of visitors to your site during a certain time period (month, week, day, hour, etc)
  • Track the number of visitors during a specific range of dates
  • Display the total number of page views your site receives
  • Calculate the average amount of pages viewed
  • Track how many visitors only visit the opening page of your site without interacting with any of the other sections or features of the site (bounce rate)
  • Calculate the average amount of time a viewer spends on your site
  • Differentiate between the number of new users and the number of returning users


These features and others allow Google Analytics to help you analyze the effectiveness of your website content and ensure that you include the most effective content at the best time.

Google Analytics also helps you track information about the viewers themselves. In the Dashboard section you can find out information about website viewers such as their geographical location, their monitor resolution, and the length of time they sent on your site.

Analytics will help you determine what content on your site gets the most views. It will also help you determine if the layout of your site is conducive to optimal page view. This will help you decide what to post in order to get the most attention from your viewers.

Analytics will also help you determine how your viewers use your site. You can see which sections of the site are visited most, how long users spend in each section of the site, and what the site’s bounce rate is. If you know how many users just visit the opening page without looking at the rest of the site you can more easily plan links that channel users into the different sections of your site.

Analytics will also help you determine the best times of day to post new content. You will be able to see what times of day have most site traffic and plan to post when there will be the most users to see it.

You can also use analytics to find out how your users are finding your site. You can see if they come from search engines, social media, or referrals. This information will help you figure out the best place to advertise your site.

How to get started

First create a Google Analytics account by signing up on the Google Analytics website. You will need a Gmail account to do this. If you do not already have a Gmail account, it is free and easy to create one.

After you sign in using your Gmail account information you will be on the homepage. Click Sign in and sign up. Select the option to track a website if you are using this for a blog. You will need an account name, the name of your website, the URL, the category, and the time zone you want to track.

Next click the Get Tracking ID option. Read and agree to the terms of service. You will get a Google Analytics tracking code. Copy the code because next you will need to enter it into your Word Press.

There are two different ways you can enter the tracking code into your WordPress:
Plug-in - Log in to your WordPress using your WP-Admin dashboard. Click the Plug Ins option then select Add New. Install and activate Footer Scripts Plug-in. Paste the tracker code in the Plug-in setting page.
Direct Pasting - Paste the tracker code after the tag in the header.php file.

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