What Can a Blog do For Your Small Business?
In the modern world, your business’ online presence is more important than ever before. These days, people live in a hyper-connected world and spend hours per day browsing the internet. When searching for products or services, the vast majority of people will turn to their tablet or smartphone and start typing. This is why it is almost impossible for any small business to thrive without a significant online presence.
For example, blogging is an excellent way to improve your chances of success. Unfortunately, too many business owners have their own excuses for rejecting the progress of technology. Perhaps you believe that a blog would have no use for your company, or simply that you don’t have the necessary knowledge or patience to run one. Whatever your reasons, we’re here to convince you that a blog is absolutely worth your time.
Form a Connection with Your Customer
The first big advantage that comes with having a blog is to start connecting with your customers. Thanks to the popularity and accessibility of the internet, people are now able to share their thoughts and opinions with others from halfway around the world. Modern customers like to get in touch with the businesses they use.
By posting blog articles, you’ll be encouraging people to start leaving their own comments or even contacting you directly. Sometimes, these comments may simply come in the form of praise or support, but others will offer constructive criticism that can help you better understand what your customers need and how to respond to those needs in a logical and efficient way.
Not only that, but those comments also help to generate more interest in your business. One of the keys to success for any company is spreading the word about who you are and what you do. The internet gives you more possibilities than ever before, and blogging is a smart first step to making your business more talked-about.
Blogs are the Easiest Way to Improve Your Website’s SEO
Similarly, the SEO potential of your blog can also help to generate more clicks and interest. By posting articles on your blog frequently and interacting with your customers, you’ll be indirectly helping your company appear more prominently in search engine listings. That way, the next time someone decides to type something related to the products or services you offer, they might just stumble onto your site and become a new customer.
Another big advantage of running a blog is that you get to show the world what your company is all about, and also what sort of person you happen to be. Blogs can be deeply personal spaces for you to show off your ideas, sense of humor, opinions and philosophies. We aren’t suggesting that you turn your business blog into a list of all your thoughts and feelings, but it’s a great place to share your own ideas and reactions to developments in your industry or area. This is a great way for customers to really get to know you. People tend to prefer buying products and services from smaller companies that feel more “human” and “real” compared to the multinational conglomerations. The human side of your business can be a big selling point, so don’t ignore it.
Using Content as a Non-Intrusive Form of Advertising
Another great bonus to running a blog is that your business will be benefitting from an unobtrusive form of marketing. People don’t like having ads and links thrust in their faces non-stop, they prefer to make their own decisions. A blog allows you to share information about your company, without forcing readers to jump over to your store page and start making purchases.
This leaves the customers free to make up their own minds and presents a cleaner, friendlier image of you and your business. People will also be keener to keep checking back on a blog that is updated regularly, as they’ll be interested in learning more and reading new content. If you can set aside a little bit of time to write an original article every couple of days, your blog will be able to offer a visible boost to your company’s profits.
We’ve seen some of the many advantages of running a small business blog, now let’s look at why you really have no reason not to start one. First of all, if you’re reading this article and thinking that you just don’t have enough spare time to run a blog, think again. The marketing you’re already doing is just an alternative to blogging. Maybe you write newsletters or commercial emails.
The time you spend doing those things could easily be spent writing a post for your blog. You can still choose to use those posts for email marketing if you choose, so you won’t be losing out on anything. Similarly, it’s also good to know that blogs are incredibly easy to run. A lot of different sites exist that allow you to get up-and-running in a matter of minutes.
What’s more, the blog articles you post will be archived and stored as their own unique webpages and can be visited again and again, unlike those emails you send out which can easily be deleted or ignored. Blogging sites also allow for multiple authors to log in and post, so you can always delegate the blogging side of your business to another member of staff.
Finally, if you just don’t like the idea of blogging for some other reason, we have to encourage you to change your mind. Like it or not, the internet is here to stay and the general public has access to an ocean of information and opinions. In order for your business to be successful, you need to get involved and start getting in touch with your customers. It’s the best way to develop loyalty and help your brand grow.