The internet can be a veritable goldmine, if you know what you’re doing. Countless people spend hours every day searching for the best ways to make money online. Unfortunately, there are a lot of lies and half-truths out there that cause plenty of confusion. Today we’re here to talk about the facts, and let’s begin by saying that you absolutely can make money through blogging.
It’s very possible and a lot of people are doing it right now. Some of them make just a few hundred dollars per month, while others are capable of earning six-figure salaries from their online exploits. We’re not going to tell you that it’s easy to boot up a blog and make millions, but there really are lots of different ways for you to maximize your online earnings.
Getting a blog up and running is step one. We recommend starting with a simple, affordable shared hosting service. Check out A Small Orange or Media Temple for reliable hosting that won't break the bank. Next you need to go through the WordPress setup process, your host can help with that. Install the theme of your choice, any necessary plugins, and you're blogging. You will need help along the way, but that's why we created WPCaddy, to act as a resource for you along the way.
So once you’ve got your blog set up, how do you start making that cash? Well, a lot of guides will tell you that it’s all about content. There’s a lot of truth to this. Producing relevant, interesting content that lots of people want to check out is a big part of having a successful site. However, there are lots of people out there who are writing great articles or producing great work without having hundreds and thousands of followers.
This is because content isn’t everything in the blogging game. You need it, but you also need to find a niche that sells and get a lot of traffic to your site. Without this, you simply won’t have an audience for your content and you won’t be able to profit from it. Now let’s talk about how to find these things.
To find the right niche for you, it’s important to use the resources at your disposal to find out what people are interested in. There are so many different ways for you to go about this. You also need to pay attention to the sorts of areas that advertisers are investing in. By following ads and public trends, you can make your blog way more successful.
How do you find out what keywords are worth investing advertising dollars into? Make use of Google! When you type a search request into Google, a set of ads will usually appear on the side of the screen. If quite a lot of ads appear, that means your search subject is profitable. You can also make use of Spyfu. This service allows you to see the exact words that advertisers are putting their money into on Google. Google Adwords research is a great way to get an idea of how profitable a given niche can actually be.
Another great way for you to find a niche is to use Facebook. Social media is a treasure trove of information for bloggers looking to boost their earnings. It lets you keep an eye on the competition, learn what the average person cares about, identify the needs of your target audience, and much more. Even from your own profile page, you can simply look at pages of your followers to learn more about them. Identify the sort of age group, gender, location and status of the people you create content for.
You can then target your site more effectively to meet their needs. You can also go to the ‘Pages to Watch’ section on your business page to check out your rivals. Take a look at what sort of things your competitors are doing and try to think of ways to beat them. You can even look at the really big businesses and learn the ways in which they market to their fans.
Next, you need to get traffic to your site. To do this, there are lots of tips and tricks for us to mention. One commonly-used strategy, for example, is guest posting. This is when you go around and share your own content and posts on other people’s sites or blogs. It’s a great way for you to spread the word about your site and get some visitors.
When guest posting, focus on blogs that get lots of traffic and are centered on similar niches to your site. You can also make use of crowdsourcing, which is when you link up with a network of other bloggers and share each other’s content. This is a win-win situation for everyone involved and really works. We also have to go back to Facebook for a moment. Making use of Facebook ads is a really smart way to boost your traffic. These ads don’t cost much and can be very effective when done right.
Another good way to get more traffic is to get in touch with bigger sites in your niche. Talk to the editors and ask them to share your content. It won’t work every time, but it can make a big difference when it does. You should also be sure to put links in your articles, referring people back to other things you’ve written or created in the past. We also encourage you to get out and engage with the blogging community.
There are a lot of friendly people out there who are more than willing to develop mutually-beneficial partnerships with other bloggers. Get yourself to blogging conferences and start making some contacts. You can also join up with forums and sensibly post links to your content via your profile or signature.
There really are dozens of ways to boost your income online. The main idea is to use every single resource possible. Twitter, Facebook, Google+, eBooks, ads, conferences, tutorials, links, networks and more can all help you to get your name out there and become a success. Don’t give up and make the most of every opportunity that comes your way.
We also have to remind you of the first point we mentioned near the start of the article: content. Your marketing and networking strategies need to be sound, but you also need to remember that people will only come back to your site if you provide a constant stream of quality content to read. Running a successful blog and earning a living online involves a lot of hard work, but it can be done.