A website is nothing without viewers who visit the site and interact with all of the features it provides. All of the hard work you put into building your website will be for naught if no one reads it. The ability to interact with viewers is invaluable in attracting viewers to your website and retaining return viewers.
Good content is the first step in attracting and retaining viewers. However, even the best quality content is useless if it doesn’t meet the needs and interests of your viewers.