Don’t be fooled by certain things you may have read. Email marketing is still one of the most effective ways of spreading the word about your business and gaining new customers. Not only does this form of marketing provide visible results in terms of lead generation, it also happens to be very easy to use. It doesn’t take a lot of time or money to make use of good email marketing services, and the rewards more than justify the costs.
Unfortunately, there are quite a lot of services out there and not all of them can offer the same levels of quality. Too often, business owners are drawn in by false promises and beguiling feature lists, only to be disappointed in the long run. In order to help you make the right decision for your business, we’re going to highlight 7 of the very best email marketing services available today.
Constant Contact has been generating a lot of positive hype in recent times and gaining plenty of new customers in the process. This service is particularly appealing for beginners as it is exceptionally easy to use. Managing email lists and various contacts is child’s play with Constant Contact, while your account also comes with a full 1GB of storage space, social media sharing options and plenty of ways to get in touch with helpful customer support services.
If ever you encounter a problem, a friendly member of the Constant Contact team will be standing by to help you out. If this sort of support is your number one concern, you won’t find anything better than Constant Contact. This service also happens to be pretty cheap, with prices starting at just $20 per month, as well as coming with a free 2-month trial.
One of the most famous brands in the email marketing industry, Aweber offers functionality and flexibility. This service can appeal to many different types of business owner and won’t cost you too much. Plans start at only $19/month, and you can also get the first month as a free trial if you’d like to test out the service before subscribing.
Aweber works perfectly with all of the big site platforms, including WordPress, and comes with dozens of handy features including automatic responses, detailed tracking, templates and listing management. The Aweber team also do a nice job of helping new users get started, with plenty of guides and tutorials available, along with a full support service.
ConvertKit is one of the most dynamic and powerful email marketing services money can buy. Speaking of money, this is actually the most expensive service on our list today, with plans starting at $29 per month. However, ConvertKit makes our list of the best email marketing services because we think it totally justifies that price tag. This service has been designed with active bloggers and content creators in mind.
It’s an approachable service with helpful features like automatic responders, easy list management and plenty of material to help new users learn all the ins and outs. This service will help you get the results you need and can be an excellent, automated tool to market your blog or business with ease.
For small businesses and inexperienced users, GetResponse is a great email marketing solution. This service is exceptionally easy to use and streamlines every aspect of the marketing process, breaking everything down into simple chunks. It also comes with a bunch of useful tools that allow you to set up automated marketing services without a whole lot of effort.
With customizable forms, detailed tracking, A/B testing possibilities and many other features, GetResponse is an excellent option and also one of the cheapest on our list today at just $15 per month for the entry-level plans.
If you know anything about email marketing, you’ll certainly have heard of MailChimp. This brand is one of the most recognizable names in the business and has earned a lot of respect over the years for offering some of the best service and support money can buy. Seamlessly functioning with platforms like Shopify and WordPress, MailChimp gives you everything you need to start running powerful email marketing campaigns and boosting the popularity of your business.
There are too many great features for us to list, but one of our favorite things about MailChimp is the way in which you can adjust email sending times based on the geographical locations of your customers. MailChimp is also pretty cheap, with basic plans starting at only $10. There’s even a free version of this service that can be very useful for small businesses, non-profit organizations and individuals.
With an intuitive drag and drop builder, richly detailed tracking, round-the-clock support and excellent social media sharing options, Campaign Monitor is another one of the very best email marketing services available in 2016. This service lets you craft the perfect email in a matter of minutes, as well as organizing your lists, learning more about your customers and even personalize each message. Everything about Campaign Monitor is very easy to use, but if you do run into any problems then the team will be ready to answer your questions and help you out via email, forum or phone support. Prices for this service begin at just $9/month.
Last but not least, ActiveCampaign is designed to make your email marketing campaigns as effective as possible. To that end, this service brings a stunning number of features and tools, letting you create beautiful emails, forms, lists and more. It also offers you plenty of information about your customers, allowing you to adjust your campaigns and messages accordingly in order to generate more leads. This service works wonderfully with all of the big platforms and the plans start as low as $9/month. The cost can start to rise if you want to benefit from all of the best features, but we think ActiveCampaign is completely worth the price you pay.