In order to be competitive in this day and age, your company needs to have an effective website. Your site needs to be designed with the customer in mind, offering the sort of reliability, speed and convenience that will keep people coming back for more. If you’re struggling with a low conversion rate or just not getting the sales you hope for from your online space, there are some simple things to can do to give your site a boost. Here are 10 top tips to improve your conversion rate.
New visitors to your site need to be able to find what they want in seconds. The modern world is all about convenience and if your potential customers can’t navigate your site with ease and rapidity, they’ll quickly move on. If your site is too complicated, with a complex layout and too many distracting images, visitors will struggle to navigate around. Try to keep things simple; use a clean design with clearly labelled menus to help first-time visitors locate the parts of your site they’re interested in.
This might not apply to you, but a huge amount of sites fail to provide contact information for visitors to get in touch. A “Contact” page, complete with email addresses, physical addresses and phone numbers, should always be present on a company’s website. These details allow visitors to get in touch about queries or problems, and they also help to provide your customers with peace of mind. People will feel much more confident buying from you if they know they can easily contact you afterwards.
Decide on what your conversion goal actually is and design a system to achieve this goal. If you want to get your visitors’ email addresses then you need to offer a simple contact form for them to fill in, ideally without making use of invasive pop-ups or frustrating graphics. The majority of users don’t appreciate these sorts of techniques and will avoid sites that use them. Therefore, you need to be clear about what you want from a visitor without being too forceful.
Social media is a huge part of modern life. Almost everyone is connected to sites like Facebook and Twitter. These forms of social media represent huge marketing opportunities for businesses and you need to take advantage of that. Use widgets and social media buttons on your site, encouraging users to like and share your various profiles and content. This will help to promote your brand and represents a great way to get in touch with your customers.
The customer service you provide has a huge impact on the way people view your company. If you want to build a loyal set of users who use your service regularly and encourage their friends and family to do the same, you need to offer great levels of customer service. Respond to emails in a timely and friendly manner. Make use of multiple systems like helplines, instant messaging and social media accounts to give people a choice when it comes to customer support. If you treat your customers well, they’ll reward you.
Obviously, you won’t be getting too many conversions if your conversion process is long and complicated. Therefore, you need to do all you can to keep this process as concise as possible. If you want to make sales, make it very easy for viewers to purchase products and check out with a variety of payment methods. If you want to gather contact information, provide a contact form that is prominent on the page and easy to fill in.
To really encourage your visitors to make a purchase or provide some contact information, it can be a great idea to offer them an incentive. If you’re trying to make a sale, offer a live help system where a member of staff can chat to the customer and talk about their needs, helping them choose the right product or service for them. If you want to get some email addresses then try running a simple competition for anyone who enters their details on your site.
These days, there is so much competition out there. This makes it harder than ever for the average site to have a good conversion rate. In order to give your site a boost, you need to help it stand out from the crowd. If you’re trying to sell products, offer bonuses like free shipping or loyalty discounts that will encourage visitors to make their purchases with you. If you’re trying to gather leads, try to offer bonuses and promise your users that they won’t be receiving any spam messages from you.
If someone makes a purchase on your site just once, they have a high chance of doing so again. Once you have their details, you can send them promotional emails, coupons, loyalty discounts and more to encourage them to return to your site and make further purchases. Try running special offers exclusively for past customers; this will make them feel appreciated and more trustworthy of your brand.